SELF STUDY REPORT-3RD CYCLE                          SUPPLEMENTARY SSR - 3RD CYCLE

Communication and Journalism

About the Department

Department of Mass Media, Sathaye College established in 2010. This course is designed to understand various forms of communication as well as types of mass media. Media means medium. A medium to communicate to achieve specific objectives. The basic functions of mass media are to inform, to educate, to entertain and to comment. Department of mass media is very conscious to take care of the nature of academics as well as the needs of industry. To fill the gap of industry and academics various expert visiting faculties have appointed to follow the curriculum for specific subjects like Print Production and Photography, Advertising and Marketing research, Advertising design, Press Laws and ethics, Reporting and editing. Etc. People those who are taking care of these above subjects are working in the main stream media industry. To maintain the harmony of this course we are accountable to make students aware about contemporary happenings in the media industry across the globe. For that we are using various social media platforms to interact with students where faculty members and students are sharing important and useful links of websites, articles, videos, posters audio clips, virtual lectures and speeches.

Department Website: http://www.sathayebmm.com/

About the Subject

Department of Mass Media is accountable to follow syllabus designed by University of Mumbai. This course offers various 36 subjects divided into six semesters in which students can obtain advertising or journalism as a specailastion of third year. 

Yearwise Subject list 

FYBMM

SEM I

1) Effective Communication Skills

 2) Fundamentals of Mass Communication

3) Introduction to Computer

4) Introduction to 20th century World History

5) Introduction to Sociology

6) Economics

SEM II

1) Effective Communications Skills - II

2) Political Concepts and Indian Political System

3) Principles of Marketing

4) Introduction to Media Psychology

5) Principles of Management

6) Introduction to Literature

 

SYBMM

SEM III

1) Introduction to Public Relations

2) Introduction to Media Studies

3) Introduction to Cultural Studies

4) Creative Writing

5) Understanding Cinema

6) Advanced Computer

SEM IV

1) Introduction to Advertising

2) Introduction to Journalism

3) Mass Media Research

4) Organizational Behavior

5) Radio and Television

6) Print Production and Photography

 

TYBMM

SEM V [ADVERTISING]

1) Advertising in Contemporary Society

2) Copywriting

3) Advertising Design

4) Consumer Behavior

5) Media Planning and Buying

6) Brand Building

 SEM VI [ADVERTISING]

1) Advertising and Marketing Research

2) Legal Environment and Advertising Ethics

3) Financial Management: Marketing and Advertisement

4) Agency Management

5) The Principles and Practice of Direct Marketing

6) Contemporary Issues

 

TYBMM

SEM V [JOURNALISM]

1) Reporting

2) Editing

3) Feature and Opinion

4) Journalism and Public Opinion

5) Indian Regional Journalism

6) Newspaper and Magazine Making

SEM VI [JOURNALISM]

1) Press Laws and Ethics

2) Broadcast journalism

3) Niche Journalism

4) Internet and Issues in Global Media

5) News Media Management

6) Contemporary Issues

Mr. Gajendra Deoda
HOD

Mr. Gajendra Deoda having 17 years of experience in the print as well as electronic media. During his tenure he has practiced as a reporter in reputed newspapers like Lokmat, Lokpatra. He is working as a coresspondent in All India Radio Mumbai. He has worked as a script writer as well as anchor for a weekly financial bulletin name 'Arthvishesh'. He has also worked as Programe Executive with ETV Marathi in 2003 to 2005. He started his career in the academics in 2000 where he worked as a visiting faculty. He is working with Sathaye College as a Head of Mass Media Department since 2011. 

He has presented a paper on “Media and Globalization” at International Conference organized by Hindi Department, Sathaye College and presented and published research paper on the topic of “Changing Content of Television News” held at MGM College, Aurangabad.

He is the Chairperson for the subject Brand Building and News Media Management, TY BMM University Exams and also the Chairperson for the subject Introduction to Economics  FY BMM University Exams

In his successful career in the Media, he has done Direction & script writing for ETV, dissertation on development of “DAINIK LOKMAT” and many more.

In his student life, he stood first in University for MMCJ examination, he is a recipient of A.K. Waghmare Gold Medal. He also Stood 2nd in Dr Babasaheb Ambedkar-Marathwada University in BMCJ. 

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Mr. Gajendra Deoda
HOD

Mr. Gajendra Deoda having 17 years of experience in the print as well as electronic media. During his tenure he has practiced as a reporter in reputed newspapers like Lokmat, Lokpatra. He is working as a coresspondent in All India Radio Mumbai. He has worked as a script writer as well as anchor for a weekly financial bulletin name 'Arthvishesh'. He has also worked as Programe Executive with ETV Marathi in 2003 to 2005. He started his career in the academics in 2000 where he worked as a visiting faculty. He is working with Sathaye College as a Head of Mass Media Department since 2011. 

He has presented a paper on “Media and Globalization” at International Conference organized by Hindi Department, Sathaye College and presented and published research paper on the topic of “Changing Content of Television News” held at MGM College, Aurangabad.

He is the Chairperson for the subject Brand Building and News Media Management, TY BMM University Exams and also the Chairperson for the subject Introduction to Economics  FY BMM University Exams

In his successful career in the Media, he has done Direction & script writing for ETV, dissertation on development of “DAINIK LOKMAT” and many more.

In his student life, he stood first in University for MMCJ examination, he is a recipient of A.K. Waghmare Gold Medal. He also Stood 2nd in Dr Babasaheb Ambedkar-Marathwada University in BMCJ. 

Research Papers Presented

Impact of Globalization of Television News Content
Name of Conference :Media Society & Culture
Level :National
Period :28-02-2016-28-02-2016
Name of Organizers :MGM College of Journalism, Aurangabad

Miss. Rasika R. Sawant
Assistant Professor

Bachelor of Mass Media

Master of Communication & Journalism

Ms. Rasika R. Sawant has completed her Bachelor of Mass Media with distinction and Masters of Arts in Communication and Journalism. She did dissertation on Zee Marathi  entertainment channel to understand its commercial growth. Title of thesis was “झी मराठीची व्यावसायिक वाटचाल’’.She Completed internship with Pudhari Newspaper and  also Worked with ‘Maharashtra Times’ on an educational project called ‘Planet Campus’. She was also a part of research conducted by Ministry of consumer affairs, Delhi on the topic ‘Jago Grahak Jago’ Media survey campaign. She worked as a content writer for ‘Zee Marathi Jagruti’ at SocioSquares.

 

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Shri Gaurang Rajwadkar
Assistant Professor

Public Relation Officer at Rotaract Of Club Mumbai BKC

Marketing Officer at Rotaract Disitrct 3141

MSCE,JNCIS-Routing,M.Com/B.Ed/LLB

 

He is alumini of sathaye college.Currently working as Assistant Professor in the subject of computers in mass media.His special interest is in subject commerce, law and Community work. He has been actively involved in activities of Social welfare through the college.Also actively involved in various college events and examination related work for Examination Department.Also working for various social innitiative groups as Director,president and member.Working as PR director for vaiours club on social media.Under his guidance awarded as best PR group and Technically sound organisation.

 

Industrial Experience:-

1) Worked as Public Relation Officer for NGO.

2) Worked as Marketing Officer for District.

 

Teaching Experiance:-

1)Working as Assistant Professor in Department of Mass Media Since January 2017

2) Working as Assistant Professor Department of NCC Studies Since 2014-15.

3) Working as Teacher in Sathaye college-junior College Since 2017.

4)worked as Guest Faculty in Sathaye College MCVC Department since 2015. 

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Dr. Sanjay V. Ranade
Visiting
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Dr. Mangesh Karandikar
Visiting
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Dr. Navita Kulkarni
Visiting
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Mr. Chandrashekhar Nene
Visiting
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Mrs. Daivata Chavan-Patil
Visiting
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Mr. Prakash Akolkar
Visiting
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Miss Priyanka Khanvilkar
Visiting
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Mr. Rupesh Kalantri
Visiting
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Mr. Abhijit Kamble
Visiting
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Mr. Arvind Parulekar
CHB
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Mr.Sachin Parab
CHB

A Freelance Journalist and Columnist.Editor of a Yearly Magazine Ringan.More than 21 years of experience in print, TV and web journalism.

 

As an Editorial Head:

Editor of Daily Goadoot.

Editor of Daily Navshakti.

Executive Editor of TV channel Mi Marathi.

Metro Editor in Maharashtra Times (Head, Mumbai Times)

Head of maharashtratimes.com

Conceived and edited first Ashadhi magazine Ringan.

Edited a reference website prabodhankar.org

 

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Mr. Pramod Sawant
CHB

Masters in Communication & Journalism from Mumbai University.

Done B.com from YashwantraoChavan Maharashtra Open University.

Pursuing MA in Leadership Science Programme from University of Mumbai

 

 

Business Profile:

  • Founder & CEO-Yukti Media Consultancy.
  • Columnist in Dainik Mumbai Tarun Bharat
  • Guest Lecturer at Sathaye College, Vileparle

Specialization:

  • Development Journalism

Work Experience:

  • Worked in Prahaar as a Reporter in 2009.
  • Worked in Loksatta in 2007.
  • Done PR for various Politicians & Parties
  • Worked for `Marathi AbhimanGeet’ composed by famous music director KaushalInamdar.
  • Conducted training programme for young entrepreneurs about PR organised by state bank of India & District Industries centre, Jalgaon.

 

Goal:

To foster the use of public relations for promotion of micro, small and medium enterprises in Maharashtra. This will help create awareness among rural & urban businessmen towards theuse of public relations as a tool for business development.

 

Expertise:

Responsible for developing & maintaining point to point contact with the media. Expertise in Image management, crisis management, corporate & strategic communications, Political PR, content development and reputation management.

 

Achievement :

Having quote in a book `Democracy in Practice: Ceremony and Ritual in Parliament’ edited by Shirin M. Rai, Rachel Johnson. Published by Palgrave Macmillan, London.UK.

 

 

Skills :

Orator, Anchor, Business Development, Strategic Communications, Public Relations, Content Development, Reputation Management, Media Relations, Social Media, Content Writing, Web Content, Journalism, Press Releases, Feature Articles, Publicity, Crisis Communications, Corporate Communications, Editorial, Event Planning, New Media, Blogging, Storytelling, CopyEditing, Copywriting.

 

Key Areas:

Regional PR, Political PR, Corporate PR.

 

Clients:

Google India, Panasonic, Cannon India, Amazon, Imperial Blue, Yashwantrao International Film Festival,Nalanda Dance Research Centre, Ola Cabs, Jawed Habib, Maharashtra Chamber of commerce, industry & agriculture(MACCIA), Akanksha Tourism, Global Kokan, Saturday Club Global Trust and many more...

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Mr. Pramod Sawant
CHB

Masters in Communication & Journalism from Mumbai University.

Done B.com from YashwantraoChavan Maharashtra Open University.

Pursuing MA in Leadership Science Programme from University of Mumbai

 

 

Business Profile:

  • Founder & CEO-Yukti Media Consultancy.
  • Columnist in Dainik Mumbai Tarun Bharat
  • Guest Lecturer at Sathaye College, Vileparle

Specialization:

  • Development Journalism

Work Experience:

  • Worked in Prahaar as a Reporter in 2009.
  • Worked in Loksatta in 2007.
  • Done PR for various Politicians & Parties
  • Worked for `Marathi AbhimanGeet’ composed by famous music director KaushalInamdar.
  • Conducted training programme for young entrepreneurs about PR organised by state bank of India & District Industries centre, Jalgaon.

 

Goal:

To foster the use of public relations for promotion of micro, small and medium enterprises in Maharashtra. This will help create awareness among rural & urban businessmen towards theuse of public relations as a tool for business development.

 

Expertise:

Responsible for developing & maintaining point to point contact with the media. Expertise in Image management, crisis management, corporate & strategic communications, Political PR, content development and reputation management.

 

Achievement :

Having quote in a book `Democracy in Practice: Ceremony and Ritual in Parliament’ edited by Shirin M. Rai, Rachel Johnson. Published by Palgrave Macmillan, London.UK.

 

 

Skills :

Orator, Anchor, Business Development, Strategic Communications, Public Relations, Content Development, Reputation Management, Media Relations, Social Media, Content Writing, Web Content, Journalism, Press Releases, Feature Articles, Publicity, Crisis Communications, Corporate Communications, Editorial, Event Planning, New Media, Blogging, Storytelling, CopyEditing, Copywriting.

 

Key Areas:

Regional PR, Political PR, Corporate PR.

 

Clients:

Google India, Panasonic, Cannon India, Amazon, Imperial Blue, Yashwantrao International Film Festival,Nalanda Dance Research Centre, Ola Cabs, Jawed Habib, Maharashtra Chamber of commerce, industry & agriculture(MACCIA), Akanksha Tourism, Global Kokan, Saturday Club Global Trust and many more...


Smt Smita Jain
CHB
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Shri Avdesh Yadav
CHB
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Shri. Ganesh Achwal
CHB

B.Com/MCOM/LL.B.

Special achievement- Gold Medalist for the subject ‘Legal Theory ‘ of Mumbai University

 

 

Experience in media

  • I have been working as Radio jockey on FM Rainbow 107.1 since 1999
  • I have been working as free lance journalist since 1997.
  • I have written articles for Maharashtra times ,Sakal ,Premier Magazine ,Tarangan Magazine ,Mumbai Tarun Bharat ,AmhiParlekar magazine ,Loksatta etc.
  • I had worked as coordinator for Tv channel ABP MAZA  MARATHI CHANNEL  for the program for students ‘AbhyasMaza.
  • I have written scripts for EtvMarathi ,zeetv Marathi and Sahyadri channel of Doordarshan
  • I have worked as a voice artist and dubbed some films ,
  • I have also worked as a voice artist for National Association for the Blind and recorded some novels for blind people in my voice .
  • Special Achievement in media
  • Winner of Best Radio Jockey  Award at state level

 

 

Experience in Teaching field

  • SGM COLLEGE,KHETWADI

I have been teaching Business communication ,Business Environment ,Marketing Management ,Cooperatives and Rural Marketing ,HRM ,Business Ethics and IMTP

  • SYDENHAM COLLEGE

BMS-  Businesscommunication,Public Relation Management , Retail Management

BBI- Effective  Communication

  • A.P.COLLEGE

BMS- IMTP

BMM- Introduction to journalism ,Media studies

  • K.P.B.HINDUJA COLLEGE

BMS- Marketing Management ,Public Relation Management ,FHS

RAMNARAYAN RUIA COLLEGE,MATUNGA

BMM- Broadcast Journalism,Magazine journalism and Press Law

REI POLYTECHNIC,LAMINGTON ROAD

FOR DIPLOMA STUDENTS OF FIRST YEAR- COMMUNICATION SKILLS

FOR 3RD year diploma – Management

  • Experience as examiner

Checked papers for HRM ,IMTP and Retail Management

 

RESEARCH PAPERS PUBLISHED

Two research papers published .

Subjects – Ideal qualities of RJ as communicator

                         Career opportunities in Radio

 

Published two books which are as follows

  • Mansparshi
  • Nandadeep

 

Extra –curricular activities

  • Winner of  Diamond Jubilee award for the best contribution to art and culture – Sydenham college
  • Worked as Editor for Marathi section for Sydenham Annual Magazine
  • Worked as Chairperson for Marathi WangmayMandal of Sydenham college
  • Worked as NSS volunteer for continuous three years in Sydenham college
  • Participated and won so  many prizes and awards in elocution competition ,essay competition ,dramatics and so many

 

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Shri. Ganesh Achwal
CHB

B.Com/MCOM/LL.B.

Special achievement- Gold Medalist for the subject ‘Legal Theory ‘ of Mumbai University

 

 

Experience in media

  • I have been working as Radio jockey on FM Rainbow 107.1 since 1999
  • I have been working as free lance journalist since 1997.
  • I have written articles for Maharashtra times ,Sakal ,Premier Magazine ,Tarangan Magazine ,Mumbai Tarun Bharat ,AmhiParlekar magazine ,Loksatta etc.
  • I had worked as coordinator for Tv channel ABP MAZA  MARATHI CHANNEL  for the program for students ‘AbhyasMaza.
  • I have written scripts for EtvMarathi ,zeetv Marathi and Sahyadri channel of Doordarshan
  • I have worked as a voice artist and dubbed some films ,
  • I have also worked as a voice artist for National Association for the Blind and recorded some novels for blind people in my voice .
  • Special Achievement in media
  • Winner of Best Radio Jockey  Award at state level

 

 

Experience in Teaching field

  • SGM COLLEGE,KHETWADI

I have been teaching Business communication ,Business Environment ,Marketing Management ,Cooperatives and Rural Marketing ,HRM ,Business Ethics and IMTP

  • SYDENHAM COLLEGE

BMS-  Businesscommunication,Public Relation Management , Retail Management

BBI- Effective  Communication

  • A.P.COLLEGE

BMS- IMTP

BMM- Introduction to journalism ,Media studies

  • K.P.B.HINDUJA COLLEGE

BMS- Marketing Management ,Public Relation Management ,FHS

RAMNARAYAN RUIA COLLEGE,MATUNGA

BMM- Broadcast Journalism,Magazine journalism and Press Law

REI POLYTECHNIC,LAMINGTON ROAD

FOR DIPLOMA STUDENTS OF FIRST YEAR- COMMUNICATION SKILLS

FOR 3RD year diploma – Management

  • Experience as examiner

Checked papers for HRM ,IMTP and Retail Management

 

RESEARCH PAPERS PUBLISHED

Two research papers published .

Subjects – Ideal qualities of RJ as communicator

                         Career opportunities in Radio

 

Published two books which are as follows

  • Mansparshi
  • Nandadeep

 

Extra –curricular activities

  • Winner of  Diamond Jubilee award for the best contribution to art and culture – Sydenham college
  • Worked as Editor for Marathi section for Sydenham Annual Magazine
  • Worked as Chairperson for Marathi WangmayMandal of Sydenham college
  • Worked as NSS volunteer for continuous three years in Sydenham college
  • Participated and won so  many prizes and awards in elocution competition ,essay competition ,dramatics and so many

 


Mangesh Jadhav
CHB
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